A LITTLE ABOUT US

Despite everything, basketball became my anchor. When I moved to Paris on a whim without speaking a word of French, it became my universal language. The game opened doors, built connections, and taught me life’s most valuable lessons.

As I kept playing while building a career in fashion, I saw the glaring truth: there was no basketball brand truly made for women. Major sports labels offered scraps—limited collections that lacked innovation, investment, and respect. Their motto was simple: “shrink it and pink it.” And that was never going to be enough.

So I created DAMECORE—a women’s basketball brand born from personal need and a passion for empowerment. “Dame” means woman in French. “Core” represents the heart and focus of everything we do.

The idea began at university, where I dedicated my research to exploring how a women’s basketball brand could empower athletes. By graduation, I had a foundation backed by professors and industry professionals. I knew then: DAMECORE couldn’t just be apparel—it had to be a platform for cultural change.

After earning my diploma, I joined Christian Dior Couture in Paris as a communications assistant, where I amplified the brand’s commitment to women’s empowerment. I later continued with Dior in New York and was selected for the Women@Dior program, a partnership with UNESCO supporting women-led social entrepreneurship. That experience propelled DAMECORE into its community-building phase.

Since then, DAMECORE has hosted watch parties, mentorship workshops, and book launches—creating a community that not only celebrates women’s basketball but equips women with the skills, confidence, and empowerment to dream bigger.

In August, we launched our first pop-up—introducing femininity into basketball by reworking vintage shorts with lace trims and branding them as DAMECORE. The collection nearly sold out, marking the perfect entry point into a cultural movement built to uplift women in the game.

We're here to redefine what it means to be a woman in basketball, and this is only the beginning.